Pradnyamitha, D.P. and Maradona, A.F. 2024. Actual Purchase on TikTok Live Streaming Commerce: An Analysis of Utilitarian Shopping Value and Attitude Toward Electronic Live Streaming. International Journal of Science and Society. 6, 4 (Dec. 2024), 268-284. DOI:https://doi.org/10.54783/ijsoc.v6i4.1329.